Grammy nominated and multiple ACM and CMA Award winning artist Kelsea Ballerini is the newest CoverGirl.
 
The multiplatinum songwriter and producer has emerged as one of the most acclaimed and talked-about artists in country music and is best known for her seven #1 songs at Country Radio.
 
After making history as the only female country artist to log three consecutive number one singles from a debut album, Kelsea is excited to take on her new role as a CoverGirl.
 
“Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with CoverGirl, and I can’t wait to share more about my favorite products from the brand,” said Ballerini.

About Ballerini

Originally from Knoxville, Tennessee, Ballerini began songwriting as a child and released her first studio album in 2015. She has since gone on to have major chart-topping success, with 25 gold and platinum certifications from the RIAA to date, multiple GRAMMY Award nominations, and a long list of award wins including most recently two CMA Awards in 2021, all accumulating to more than four billion total streams. Expanding her sphere of influence, she released her first original book of poetry Feel Your Way Through in 2021.
 
“We are thrilled to welcome Kelsea Ballerini into the CoverGirl family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity. Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at CoverGirl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up CoverGirls who share the same passion for accessibility, inclusivity and individuality,” commented Stefano Curti, chief brands officer, Consumer Beauty, at Coty, home to CoverGirl.
 
Ballerini will be the face of a yet-to-be-announced collection from CoverGirl, coming this Spring, and will be joining the brand in a multi-year partnership.

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Actress America Ferrera recently starred in her first CoverGirl campaign as ambassador for the new Clean Fresh Skincare collection.
 
Launching nationally in the U.S. in English and Spanish, the dual-language campaign was America’s debut engagement for CoverGirl since being named the brand’s newest ambassador in November 2021.